Buy Links or Buy Trouble?
The great debate rages on the Internet these days is focused on Google’s recent campaign to ensure that the paid links are not part of the definition of the popularity of a website. Your take is that when you buy links, you can try to skew the results of each search for your presence in the ranking. But this is not what a company wants to do? Increase the presence and popularity?
A look at what was going on Google’s official position, you will see that Google is unable to condemn the company to sell or buy bonds. Indeed, on the state of its website that “Buying and selling the left is a normal part of the economy of the Web, if you are ready for the purposes of publicity, not the manipulation of search results . “And here’s where Google, the new campaign takes place in difficulty. How should we decide what links for” promotional purposes “vs.” the manipulation of search results? ”
It is intrinsically that all articles, verification or for informational purposes, sending a company on its website, words and phrases, recording in the search results. The information is not relevant to the reader, if it does not relate to research, and vice versa. The same can be said for the articles and reviews, links to other sites, but on a company website. The dilemma for Google is that really no way of knowing when and if a link has been paid.
The fact is that the algorithm of Google can make a difference between a link and a paid capital-Link. Consultants often links to companies, they are or have been for the work. Authors link to bookstores, the latest work and their software companies link to the needs of corporate clients. These are not paid links, but that by increasing the list of sites which, frankly speaking, to improve the bottom line for them personally.
The next appointment love your blog some relevant articles of great potential for a garden quite normal. If the blog is linked to a site that sells all fertilizers and pesticides natural, it is well understood that these items are needed and appreciated. If these pages with links to other websites, books on gardening natural, such as Google can determine whether it is physical or paid links?
The answer is simple, it is not possible. These links are, because the writers of articles actually uses and supports products, links or publishing and the Green Paper have a home deliveries mutual agreement. Other reasons could be because the payroll for a link, the owner of the publishing house get a load of fertilizer free to experiment (in the hope that the future quoted in a book) , he loved, he thanked them with a link, or even the garden of the company provides work can be found in possession of a man whose sister is a distribution employees of the accounting-Verlag.
But the results are the same. The links are relevant, regardless of whether they were paid in cash for the, as a trespass, in commerce or in the sweat equity. This confusion of lines varies it is so practical and useful links to buy. More relevant to your consumers, which is worth more than you. If a link is relevant, effective and trustworthy, and it is the ranking of the website it’s on.
Google reported Internet users, Web sites, links are paid. It is a ridiculous proposal. How someone on the Internet whether you paid, for one reason or not? They can not. And that is why, even though some people temporarily “go underground”, with links purchased, the practice is not to stop. This is a good thing, because these ties to stimulate competition and the promotion of growth and change, two very important aspects of a dynamic market. If you buy a bond or unwanted they receive, it is useful and relevant. If not, the link would no longer be in the algorithm of Google anyway.
Finally, Google indicates that people who buy links “PageRank process.” PageRank is not for sale, especially since he is in possession of Google. The algorithm removes or punished no relevant information in the search results. If the information is relevant, it is classification. To this end, it is immaterial whether all those links has been paid in cash or trade.