Imagine a world without PageRank. If you spend as much time building links for your websites or for your clients as I do, this seems almost as crazy as imagining a world where people fly and holes open up in walls all by themselves. Well, thanks to airplanes and supermarket doors, the impossible can happen. There can be a world without Google’s PageRank gimmick, and that world can include successful ranking at Google and other search engines.
Here is my Top-7 list of reasons to ignore PageRank when exchanging links or submitting one’s website to directories.
1. PageRank isn’t everything. While PageRank (real PageRank, not what the Toolbar shows) is a part of Google’s algorithm, it is only a small part. The theme of the page, how well it is optimized for your search term (as opposed to being well optimized for “Exchange Links”), the anchor text of your link and so many other related factors count more than the actual PageRank.
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